Currently
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Design Leadership, Brand Creative & Retail Systems across Expedia, Hotels.com and Vrbo.
Leading a multi-disciplinary Brand Studio team across design, copy, motion and AI generative design. Combining strategic brand craft with modern workflow innovation to drive long term business impact.
Selected Work
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Brand Creation, Creative Direction, Product and Packaging Design
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Creation of the Great Brand for Great Britain one of the world’s longest running and most impactful nation branding and marketing initiatives.
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Creative Direction & Identity System for adidas’ inclusive and accessible football initiative
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Visual Identity and Design System.
Logotype Design, Packaging, E-commerce/app design and art direction principles. -
Creative Direction, Brand Identity & Art Direction for relaunch of Topshop and Topman.
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Creative Direction, Brand Identity & Art Direction for rebrand of The Gym Group.
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Creative Direction and Brand Playbook for Diesel’s relaunch.
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Creative Direction and Design System for Off Script Series (ft. Jamie Foxx)
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Creative Direction, Brand Systems and Podcast Series creation
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